Responsive websites are those created to scale their content differently depending on the device they are viewed on. This means such websites are dynamically reformatted to display perfectly on computer screen, laptops, tablets, mobiles etc.<\/p>\n
In the past optimizing your user\u2019s mobile experience of your website was done by creating a whole different website specifically intended for mobile use. Fortunately with the creation of responsive design (scaling to any screen size) you can now have a one website fits all devices approach. Not only does this save in web development costs but it also means your site will display well not only on the current technological era of mobiles and computers, but on any future technology screen sizes. Knowing your website is responsively designed ensures that your clients will always have a good user interface to interact with \u2013 leading to more online conversions.<\/p>\n
Responsive websites also feature higher on search engine results, making them a crucial aspect to search engine optimisation. The reasoning behind this is simply that responsive websites are easier for crawler bots to access than old fashioned sites.<\/p>\n
Wondering whether your website is responsive? In order to determine this, simply adjust the screen size of your browser. Does the content dynamically change place to ensure you can still read everything clearly? If not, then you likely do not have a responsive website. Now why is this such a big deal? Well in today\u2019s highly competitive online marketplace users are becoming more and more selective-because they can be. It is therefore extremely important that your website provides a problem free user experience.<\/p>\n
Many of your website users may already be viewing it on their Smartphone as the trend of internet usage via mobile has been steadily increasing over recent years. This is especially true in the case of websites that people are likely to discover through social media posts (which they\u2019ll be browsing on their phone).<\/p>\n