WHAT IS ASO?
App Store Optimization (ASO) is
the foundation of every app
marketing strategy.
Goals
Improving app visibility within the app stores and increasing app conversion rates. The higher your app ranks in the search results, the more relevant it appears to users. In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR).
visibility leads to more
downloads, which leads to
more visibility
ASO & SEO
WHY ASO
IS IMPORTANT FOR
APP GROWTH?
Goals
To increase downloads and the number of loyal users. The first step in maximizing your downloads is to make your app easily discoverable by the right users.
Action PLan
Understand how people are searching for and finding apps. Boost your app's organic growth. Most people discover new apps through app store search, making App Store Optimization vital to success.
SEO
-
search engine
Google Search, Bing, Yahoo
-
on page
Title tag, H1, H2, H3, keyword Density,Page Speed, Bounce Rate.
-
off page
Links, Anchor text, Social signals
-
Goals
Traffic (Visitors)
ASO
-
search engine
Apple App Store, Google Play Store
-
on page
App name (Tittle), Description, Keywords (iOS), Usage & Quality Metrix, Uninstall rate
-
off page
Back Links, Rating & Reviews, Download Stats
-
Goals
Downloads (Usage)
HOW?
ASO on-metadata factors for Apple App Store & Google Play Store
- app tittle
- app sub tittle description
- keywords quality backlinks
- In app purchases
- reviews & ratings
- regular updates
- downloads (velocity)
- usage (metrics)
- app performance
What We Do
in ASO?
We measure ASO performance through keyword rankings. In general, the more keywords an app ranks on, the higher the app’s visibility. Keyword volume and the specific keyword rank For example, an app that ranks on a total of 200 keywords with a keyword volume below 10 and an average rank higher than 50 will have lower visibility than an app that ranks on 50 keywords with a volume higher than 70 and an average rank in the top 10.
GENERATING LINKS FOR YOUR MOBILE APP
Backlinks are important because they can help your app with keyword rankings: quality backlinks placed on strategic websites can provide higher keyword rankings.
App Screenshots and Videos play a large role in conversion rate optimization – which is a factor of App Store Optimization. It gives you an opportunity to demonstrate the functionality of your app.
The orientation of your screenshots should always follow how users would use your app. Keep App Previews in the App Store and Promo Videos in the Play Store.
- Illustrate how your app looks like
- Highlight its main features
- Tell a visual story
- Pay attention to layout & size requirements.
What Our
Customers Say
We’re proud to be a trusted digital partner for businesses of all sizes. These Client reviews reflect our commitment to excellence in our services.
"They have been managing our entire IT infrastructure, cloud emails and website for more than 10 years. Their timely professional support, dedication and security advice in IT make things easy for the employees and the company. They are not just our service providers. They are our business partner."
2023-06-08
"For the last 22 years since 2001, Pentagon has been the IT partner of WESCO. They made our online presence, providing professional support for our cloud emails and web hosting. Most recently they have successfully completed our Hybrid model IT infrastructure project on Azure cloud."
2023-06-13
"We were one of their first clients and our association is over a decade now. Thorough professionals with customer support at the core of their existence. I have no hesitation in recommending Pentagon Web Design for your website development & management needs."
2020-02-02
"We were looking for web redesigning from 6 months, finally we decided to work with Pentagon, truly great job they did on our website. Thankful to Mr. Jacky for great customer support. Highly recommend their services"
2020-07-09
"Al Masaood has a long relationship with Pentagon. They have supported us with our exchange email requirements and web services. Pentagon has given us utmost care and dedicated service for almost 20 years. In all these years we never had a downtime with the email services. Whenever we needed help, Rojo Jose and his team were always available. We are more than happy that we have Pentagon support behind us."
2020-02-02
other services
Web Design & Development
Web design and development services encompass a broad spectrum of activities, including UI/UX design, front-end and back-end development, content management systems, e-commerce solutions, SEO, website maintenance, hosting/domain services, security measures, and analytics/reporting.
Digital Marketing
Pentagon's commitment to delivering top-notch digital marketing services is to provide plagiarism-free content that is unique, valuable, and custom-made for the clients. We emphasize the creation of unique material, employ proper citations when necessary, and regularly use plagiarism detection tools to ensure the authenticity of our work.
SEO
Our focus is on delivering authentic and effective strategies to enhance online visibility. We strictly employ white-hat SEO techniques, conducting thorough keyword research, optimizing on-page content, and building high-quality backlinks.
Google Ads
Our Google Ads services are dedicated to crafting innovative and plagiarism-free ad campaigns tailored to the objectives of our clientele. We focus on creating compelling and original ad copy, using strategic keywords to enhance visibility.
Google Workspace
Google Workspace Email Services offers a comprehensive solution to enhance your organization's email experience, boost productivity, and streamline collaboration.
Elevate your email communication to new heights with Google Workspace.
Microsoft 365 Business Emails
Microsoft 365 Business Email plans provide the tools and features your organization needs for efficient, secure, and collaborative email communication. Find the plan that suits your unique business needs and elevate your email experience.
Cloud Infrastructure Solutions
Pentagon offer a seamless and hassle-free migration to the cloud. With the right tools and a team of capable professionals, we are committed to providing top-tier services.
disaster recovery
Ensuring a robust disaster recovery plan is paramount for business continuity, enabling organizations to effectively mitigate the impact of unforeseen events and sustain essential functions during challenging circumstances. At Pentagon, we prioritize and implement exhaustive disaster recovery strategies to safeguard our clients' operations and data integrity. Our commitment to proactive planning, regular testing, and continuous refinement ensures that, in the event of a disaster, we can swiftly and efficiently restore normalcy, minimizing downtime and preserving the resilience of your business operations.
microsoft sharepoint
Experts at Pentagon leverages Microsoft SharePoint as a comprehensive solution to enhance collaboration, streamline workflows, and improve information management within a secure and integrated environment. SharePoint provides a secure and centralized location for storing, organizing, and sharing documents
cloud & security service
A strategic amalgamation of cloud and security services is pivotal for organizations aiming to establish a resilient and secure IT infrastructure in the UAE. Enabling businesses to harness the benefits of cloud technologies while effectively safeguarding against the constantly evolving landscape of cybersecurity challenges. Our dedicated professionals specialize in the integration of cloud and security services. This ensures our clients optimize their operations in the cloud and also benefit from robust cybersecurity measures, providing a comprehensive and adaptive solution that aligns with your target audience and brand voice.
