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App Store optimization (ASO)
service Abu Dhabi

Supercharge your app’s visibility,   As a premier app store optimization company in Abu Dhabi, we specialize in enhancing app visibility and driving increased traffic for both startups and corporate clients.

WHAT IS ASO?

App Store Optimization (ASO) is
the foundation of every app
marketing strategy.

Goals

Improving app visibility within the app stores and increasing app conversion rates. The higher your app ranks in the search results, the more relevant it appears to users. In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR).

  • apps-store-ios
  • google-play-store

visibility leads to more
downloads, which leads to
more visibility

ASO & SEO

WHY ASO
IS IMPORTANT FOR
APP GROWTH?

Goals

To increase downloads and the number of loyal users. The first step in maximizing your downloads is to make your app easily discoverable by the right users.

Action PLan

Understand how people are searching for and finding apps. Boost your app's organic growth. Most people discover new apps through app store search, making App Store Optimization vital to success.

SEO

  • search engine

    Google Search, Bing, Yahoo

  • on page

    Title tag, H1, H2, H3, keyword Density,Page Speed, Bounce Rate.

  • off page

    Links, Anchor text, Social signals

  • Goals

    Traffic (Visitors)

ASO

  • search engine

    Apple App Store, Google Play Store

  • on page

    App name (Tittle), Description, Keywords (iOS), Usage & Quality Metrix, Uninstall rate

  • off page

    Back Links, Rating & Reviews, Download Stats

  • Goals

    Downloads (Usage)

HOW?

ASO on-metadata factors for Apple App Store & Google Play Store

apple-frame
  • app tittle
  • app sub tittle description
  • keywords quality backlinks
  • In app purchases
  • reviews & ratings
  • regular updates
  • downloads (velocity)
  • usage (metrics)
  • app performance
android-frame

What We Do
in ASO?

keywords

We measure ASO performance through keyword rankings. In general, the more keywords an app ranks on, the higher the app’s visibility. Keyword volume and the specific keyword rank For example, an app that ranks on a total of 200 keywords with a keyword volume below 10 and an average rank higher than 50 will have lower visibility than an app that ranks on 50 keywords with a volume higher than 70 and an average rank in the top 10.

Link Building

GENERATING LINKS FOR YOUR MOBILE APP

Backlinks are important because they can help your app with keyword rankings: quality backlinks placed on strategic websites can provide higher keyword rankings.

conversion-rate

App Screenshots and Videos play a large role in conversion rate optimization – which is a factor of App Store Optimization. It gives you an opportunity to demonstrate the functionality of your app.

The orientation of your screenshots should always follow how users would use your app. Keep App Previews in the App Store and Promo Videos in the Play Store.

checklist
  • Illustrate how your app looks like
  • Highlight its main features
  • Tell a visual story
  • Pay attention to layout & size requirements.
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