Web Design & Development


by Priya Tomy 3 years ago

The world is a global village, making transactions and offering learning and business opportunities via the internet. Therefore, there is a need for businesses to join the web design trend and improve their online exposure, creatively building awareness about products and services. 

People, businesses and organizations build websites to promote their image, business or professional services and gain high viewer traffic due to high web presence. However, the success of a website largely depends on the quality of the web design services employed to create the site.

Why Hire a Professional Web Design Service?

The web design process comprises several steps and aspects that a web developer specializes in. Some of these include content production, graphic design and webpage layout. Web design is a subclass of web development, although both terms are interchangeable in ICT.

Excellent web design services translate to the creation of model websites that promote business credibility. Benefits of professional web design service include:

  • It gives your brand and business credibility. With the right choice of web design service, your website captivates web surfers and converts them into part of your site’s recurring traffic and customers of your business.
  • A web design company carries out professional web design services with improved search engine optimization (SEO) strategy. A good SEO strategy puts your website on the foremost search results, which goes across major browsers and search engines. As a result, there is higher viewer traffic and a surge in business activities.
  • An excellent web design builds the trust of potential customers, painting your business as credible and reliable. The website projects you as efficient – able to deliver in good time, and experienced in your business field, gaining you the clients’ trust and professional respect.

7 Key Features Of a Good Website

Any website that aims to capture a large audience and create positive publicity should have these elements: 


Your website’s content is its most essential component. The content tells the web surfer all about the business and services you render. The website’s content should be informative, easy to understand, interesting and concise.
Your website’s content goes a long way in building up viewer traffic and must incorporate the latest web design trends available.

Responsive Web Design

During their time on your website, you want the viewers to become customers. You can do this by adapting your website to every customer’s needs in a way they find attractive and captivating. Through responsive web design, your website easily gains the web surfer’s attention, increasing website rankings and greater viewer traffic.

Easy Navigation

A website is only useful when it is easy to navigate. The menu items should be accessible from any page on the website and easy to use. The key to website functionality is its accessibility, and a great way to achieve this is the use of site maps.

Visual Designs

Web surfers require more than long boring write-ups to focus on your website. Your website has a small window to impress an internet surfer before moving to the next interesting article on the web. Therefore, your website must present irresistible and unique information at a glance. A picture conveys the message of a thousand words so, use great graphics to brand your website. However, you must use these cautiously and not overkill.


For maximum effect, your website should captivate viewers and potential customers at first glance and maintain their attention. All website pages should deepen their interest in the product or services your website is advertising and influence them to become customers. That’s conversion and should be the target of website creation. 

Website Branding

Your website should depict the unique qualities of your business and brand. That adds to the credibility of your services and your overall business capability. This element should be a key focus of web design services for businesses. Viewers should be able to make an easy connection between the logo, location and print material of the business website at first glance.


To generate high viewer traffic, your website must have the requirements to keep on all major browsers. The web design company should incorporate all key factors in your website design to keep web-friendly. The web design company can use alt tags and Meta tags in designing the website and be versed in Search Engine Optimization.  

Your website should be as unique as your business and have the capacity to capture customer attention and bring in clientele. Having the best web design service is crucial to website and online business optimization. For website creation, choose a website design company that offers the best and affordable web design services and has policies that favor web design services for small businesses and startups.


In 2021, a high percentage of commercial and professional activities will be on the internet. Your business should be at the top of its game and have the latest web design trends. Therefore, it is necessary to choose a web design company with professional skills and experience in website creation.

Some features to look for in a web design company include:

Web design Services

The web design company must offer high quality of web design services at affordable rates. The web design company should offer web design services that help small businesses to establish their presence online at low and affordable cost and budget-friendly prices without being dowdy or of inferior quality.

Turnaround Time

A web design company with excellent design services becomes more valuable to their client when they keep to time. Most web design companies delay in getting the website up and running. That isn’t good for the client’s business, and so your choice of web Design Company should be one with time-keeping reputation. The more time you waste in setting up your website, the more value and business you lose. The web design company should set and meet deadlines while presenting you with the best website deals.


Web design services should not be rigid and set but flexible to accommodate your preferences. The web design company must flow with web design trends while maintaining professional excellence in building the website. 


The web design company should have experience in designing websites for businesses in your field. The company should be with the everyday essentials your website requires to market your business or profession. This knowledge will facilitate and speed the website creation process. 

Offers Useful Services

The web design company should be versatile and offer more services than web design and development. The companies should also offer content creation, social media campaigns, SEO, logo designs, HTML conversion and much more.
The web design companies must have web design software that meets with client specifications and demands. There are many web design software suitable for a large range of clientele, depending on the aim of the website and the client’s perspective on business and marketing strategies.  

Bottom Line

The Pentagon is the right professional website design company for you. We’re a team of professionals with experience in diverse areas of website design, development and improvement. Our web design services are budget-friendly while being excellent and unique to each client’s needs. In 2021, we intend to keep up with web design trends and set the pace for web design companies. Your website may be good but can do better with us as your web design company. Visit our blog for tips on improving your website and increasing viewer traffic.

Start a Project

Start a Project

Let's Make Something Great Together

    Send Your Queries

    Let's Make Something Great Together